Updated: Jun 21

V5 Digital's Customer Success Officer Zoe Konings with the Nespresso Essenza Winner Christopher Freygang

One thing about a Nespresso coffee machine is that they are very reliable and your mornings will always start off great with a delectable cup of coffee.

The Nespresso Campaign started off with a readers survey in order for the V5 Digital Team to get to know you a little better.

We loved your input to help us be more relevant with a chance to win a Nespresso Essenza.

And the winner is...

V5 Digital is customer centric and thus created the digital survey in order for us to get to you, our audience, better. The survey consisted of personal questions, in order for V5 Digital to understand who our clients are and what is enjoyed in your free time.

We would just like to say a massive Thank you to those who've have participated in the Nespresso Campaign and for taking the time to complete our survey.

V5 Digital's Founder Armin Wieland with the Nespresso Essenza Winner Christopher Freygang

In order to encourage our audience to take part in the readers survey, we had a Nespresso giveaway, where you could stand a chance to win a Nepresso Essenza.

I mean don't we all appreciate a good cup of coffee and Christopher will definitely be spicing up his home office with a brand new Nespresso Essenza.

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Updated: Jun 21

Did you know that a 2% increase in customer retention has the same effect as decreasing costs by 10%? And did you know that increasing customer retention by just 5% can increase your profitability by up to 75%?

Repeat customers make up the backbone of any given business. As unexciting as it might sound, repeat customers are the ones keeping you afloat.

The more customers a business can keep long-term, the more likely it is to survive and grow. Acquiring new business is always a good thing. But maintaining repeat customers is what's going to keep your business around for the next 5, 10 or 20 years. Fortunately, it's also around 5 times cheaper to keep, and maintain, existing customers than it is to acquire new ones.

How can you keep your customers coming back again and again and again? Here are 6 things your digital business can implement right now to ensure higher rates of customer retention. And the great news is that most of them won't cost you a cent:

1. Utmost Customer Care

Maintenance is all about care. When you're a small or medium sized business, you can't afford not to have great customer service. Take the time to show your clients that you care for them. Send them a small gift on their birthday, or give out a hand-written note to first time clients thanking them for choosing you. It doesn't need a whole lot of imagination, and little effort goes a very, very long way.

V5 Digital's first priority is Customer Care

2. Maintain Relationships

Schedule a call with them once a month to ask them about any new problems or difficulties they have that you could provide solutions to. This is not about upselling irrelevant packages or services — that is an almost guaranteed way to lose customers. Pay attention to their problems and get back to them with real solutions that would actually benefit them. This is how you grow in value.

Maintaining relationships with your clients is a key factor in Customer Retention

3. Focus on the clients that serve you best.

Ever had a client that communicates fairly often but has only bought your product once and shows no real interest in doing it again? Don't be afraid to cut these types of clients off to free up space for new, better ones. Focus your attention and time on the clients that serve you best. Word-of-mouth and referrals from long-term clients are worth their weight in gold.

4. Don't be afraid to nurture.

Clients that have left your company, or are no longer your clients, are still people. You can still nurture and maintain relationships with them. They might not be a customer anymore, but nurturing increases the chances of them referring you to someone who needs your services. You don't have to check up as often with clients that left as you do with your existing clients. Once every three to six months should be about right — you want to water the relationship, not drown it.

5. Take responsibility for mistakes.

Mistakes are normal and everyone makes one at some point or another. When you do end up making a mistake avoid blaming others and take responsibility for what happened. Taking responsibility gains trust and respect from your customers that will carry on through the entire relationship. They might, understandably, be displeased with you for a little while, but taking responsibility ensures the relationship grows back stronger.

6. Set expectations upfront.

It's your business. You know what you can, and cannot do. By setting expectations upfront you avoid any complications further down the line. It's better to tell a client that you can't do what they're asking at the beginning of the relationship as opposed to telling them no after a few years together.

Setting manageable expectations gives you more quality control over your services. This lets you manage your business better and service your clients better. It's a win-win for everyone involved.

Of course, there are a lot more ways you can optimize your business to increase customer retention. But these 6 are broad enough for businesses of any size to form a rock-solid foundation. Some require a little more effort than others, but the returns you gain from investing in your clients are unbeatable. And, if worst comes to worst and you can't keep that one client, at least you'll have parted ways in good spirits.

Setting expectations from the beginning will allow the client to understand your capabilities

Improving customer retention and building customer loyalty doesn’t happen overnight. It will take time and effort to grow your relationship with your customers and earn their trust.

Exceptional end-to-end customer experiences are the best way to earn customer trust. Provide great service and make customers’ lives easier, and they’ll likely turn into advocates for your brand.

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Updated: Jun 21

V5 Digital shares 18 Fun Facts to Celebrate 18 Years of Dreamforce.

Last week the V5 Digital Team joined the Salesforce’s 18th Dreamforce, hosted annually in San Francisco.

V5 Digital is a leading Digital Marketing Agency based in Windhoek, Namibia - serving Customers around the Globe - and proud to be an official Salesforce Partner and Dreamforce follower.

The Salesforce Tower is the tallest skyscraper in the San Francisco skyline with an overall height of 326 meters

Since its inception in 2003, Dreamforce evolved into far more than just a technology conference. It’s an unparalleled experience that brings together the entire Salesforce community, including partners, customers and fans. From inspiring keynotes, groundbreaking innovation, and the hottest musical performances, Dreamforce leaves attendees feeling inspired and motivated to build the future of technology.

Instead of having to pack our bags and make our way to San Francisco with our 170,000+ closest friends, we experienced the magic from the comfort of our couches this year. For the first time in its 18-year history, the event was exclusively held on Salesforce+,

a new streaming service for live experiences and original content series—think Netflix for businesses. From being early adopters of Twitter during #DF08 to making its Salesforce LIVE broadcast debut during #DF10, this has been a decade long vision in the making. You can catch the Dreamforce 2021 highlights here.

As we enjoyed another successful and unforgettable Dreamforce 2021, let’s relive some of our favorite moments from year’s past:

Salesforce, Salesforce Partner, Dreamforce, Event. Virtual Event.
How Dreamforce evolved over the last 18 years

  • 2021: Digital is the name of the game. The magic of Dreamforce was exclusively held on Salesforce+ as a curated experience that viewers could and relive at anytime, anywhere.

  • 2020: Salesforce hosted a virtual Dreamforce, attracting more than 140 million views, and its first ever Dreamforce To You, bringing a version of Dreamforce tailored to individual customers around the world.

Founder of V5 Digital, Armin Wieland at Dreamforce at the Moscone Centre in 2019

Marc Benioff, founder of Salesforce, signing off on another epic Dreamforce

Founder of V5 Digital, Armin Wieland with Marissa Kraines (Senior Director, Social & Content Marketing at Salesforce)

The "Dreamboat" stationed at Pier 27

Founder of V5 Digital, Armin Wieland at the Dreampark in 2014

Founder of V5 Digital, Armin Wieland at Dreampark in 2014

Almost everything is Dreamforce branded in San Francisco

Almost everything is Dreamforce branded in San Francisco

This article was adapted from.

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