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Digital marketing trends are like waves in the ocean – those who ride them reach new heights, while those who ignore them get left behind
Digital marketing trends are like waves in the ocean – those who ride them reach new heights, while those who ignore them get left behind

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behaviour, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends.


But, as digital marketers or business owners, it can get a little challenging to catch up with everything happening so fast.


So, to help you get a head start and stay ahead of your competition, Mongoose Media, created a comprehensive list of the top trends in digital advertising that we at V5 Digital found particularly useful.


From advances in AI to leveraging content marketing and influencer collaborations, these strategies have the potential to amp up your marketing efforts and build a winning digital marketing strategy for your business.


So let’s take a deep dive into each one of them and help you become more strategic about how best to capitalize on modern technologies!


12 Top Digital Marketing Trends


Here is a list of the top digital marketing trends with detailed insights you need to pay attention to in 2023:


1. Artificial Intelligence & Machine Learning


The use of AI and machine learning is probably the most popular trend, which is gaining traction in digital marketing at the moment.


Unlock the Potential of Intelligent Conversations with Chat GPT!
Unlock the Potential of Intelligent Conversations with Chat GPT!

With algorithms controlling what social media posts you engage with, which search results surface, and even determining the ads that appear before your eyes, AI-driven marketing ensures a tailored experience for customers everywhere.


This amazing technology can help organizations optimize their marketing campaigns with predictive analytics and advanced data insights.


Plus, AI can also be used to automate mundane tasks such as content curation, customer segmentation, & personalization to facilitate better engagement with customers.


AI content creation tools such as Jasper, ChatGPT, and Midjourney are already revolutionizing how digital marketers create written content and images at 10x speed.


This is definitely going to be one of the hottest trends in advertising in the coming years.


2. Immersive Experiences


Immersive experiences are becoming an increasingly important part of digital marketing these days as they enable customers to interact with a brand on a more personal level.


Customers today don’t just want to browse through products. Instead, they look for an emotionally engaging experience that adds to their overall satisfaction.


Some of the best tools to offer immersive experiences are:


Virtual RealityVR helps customers immerse themselves in a virtual environment and see what it would be like if the product was bought.


Augmented Reality – AR helps customers to virtually experience the product in their own physical environment.


You can now experience a brand in 360°
You can now experience a brand in 360°

Using AR and VR, marketers can create interactive video ads and pop-up stores where customers can try and interact with products before buying them.


And this is exactly what happens in the metaverse. It’s a virtual world where people have digital avatars, which they can use to interact with other people and visual projections of products, play games, participate in virtual events, and buy or sell virtual assets.


This might sound unreal, but it’s all happening. As a matter of fact, brands like IKEA, Nike, and Amazon are already using AR to offer such virtual product experiences.


Immersive experiences like these create an interactive, real-world-like environment for customers to explore and gain insights about products/services, enhancing the user experience.


3. Content Marketing


Content is said to be “king” and definitely one of the most powerful digital marketing channels for engaging customers and driving conversions.


However, besides increasing engagement and conversion, content marketing is essential for another strong reason: brand awareness.


Did you know that it takes an average user 5 to 7 instances of interaction before they can remember a brand?


This is why it’s important to consistently create high-quality content that resonates with the target audience and helps them get to know your business better.


Content marketing is the art of engaging, educating, and inspiring your audience through valuable and relevant content
Content marketing is the art of engaging, educating, and inspiring your audience with relevant content

Content marketing should be an integrated part of any digital marketing strategy in order to build brand awareness, generate leads, and increase conversions.


In addition to traditional content such as blog posts, emails, and social media posts, marketers should also consider creating interactive content such as webinars, live product reviews, quizzes, and polls in order to increase engagement.


All of these make for an excellent customer experience and build long-term brand loyalty.


If you're not sure how to create this valuable content feel free to contact V5 Digital who specializes in content marketing strategies tailored to your business needs.


4. Chatbots & Voice Assistants


Chatbots and voice assistants are gaining prominence as they help companies provide a more personalized experience for customers.


Chatbots use AI-driven algorithms to provide personalized customer service with automated responses, while voice assistants interact with customers in a more natural way.


Both chatbots and voice assistants help organizations save time and money by automating mundane customer service tasks while providing a more personalized experience for customers.


By doing so, they help customers pass through the sales funnel in a personalized and immersive way, which ultimately helps drive more conversions.


This is why these two have become essential tools of conversational marketing in the modern digital marketing world.


5. Influencer Collaborations


The power of influencer marketing lies in the authenticity and influence of individuals who can sway opinions and inspire action
The power of influencer marketing lies in the authenticity and influence of individuals who can sway opinions and inspire action

Every day, you see content creators promoting clothes, accessories, tech gadgets, or any other product. Whether it’s an Instagram post, Facebook story, TikTok, or YouTube video, you will come across such collaborations.


What does this tell you?


It tells you that influencer marketing is an essential part of digital marketing today.

Influencers can help create buzz around a product or service on different social media platforms, attract more people to your website, and drive conversions.


How?


The explanation is simple; customers today are more likely to trust an influencer than a brand when it comes to recommendations.


This is why many brands and organizations have started leveraging influencer collaborations and making them a vital part of their digital marketing efforts.


Besides more awareness, businesses can also use influencer collaborations to get honest reviews from trusted figures in the industry before they launch their product or service.


6. Live Video/Streaming


Live streaming is yet another powerful form of digital marketing and a hot trend in the digital advertising world.


Streaming live content allows brands to engage with their customers in real-time and build a strong connection with them. Plus, it also helps customers get answers to their queries and encourages more conversations around the product/service.


Brands can stream live content on various social media platforms such as YouTube, Facebook, Twitter, and Instagram. This can be in the form of product demonstrations, Q&A sessions, webinars, interviews with industry experts, and more.


Marques Brownlee reviews the Apple HomePod 2 to his 3.3 million followers


But why is it recommended?


Because the algorithm of most social media platforms pushes live content to its news feed and ranks it higher than older content.


This means it will be easier for brands to reach their target customers with live content.


And it’s not just all in theory.


Live commerce is a whole new industry that has gained huge traction in China and is slowly spreading to other regions.


In 2023, the total live commerce market in China is projected to cross $700 billion.


Imagine the impact you can have if e-commerce brands add it to their digital marketing activities.


7. Email Marketing


There may come a hundred new trends in digital advertising, but email marketing is the “never-gonna-die” classic digital strategy.


Even today, in 2023, it remains one of the most effective ways to reach customers and promote products/services.


Why?


Because it’s a more direct marketing tool as compared to other tools like Google ads, sponsored posts in social media feeds, or TV ads.

Emails are highly targeted and personalized messages.


Emails don't just carry messages, they carry the personality of the brand
Emails don't just carry messages, they carry the personality of the brand

This is why businesses (especially e-commerce businesses) use email campaigns to build relationships with customers, announce new product launches and upcoming sales, offer content upgrades, and send other personalized messages.


It is a cost-effective way to reach out to existing and potential customers, build long-term relationships, and drive more sales.


8. Omni-present Social Media Marketing


No doubt, social media has become an integral part of digital marketing.

However, just a few years ago, only Facebook was the key platform for brands.


But now, many businesses are focusing on developing an omnipresent social media marketing strategy.


This means they now try to be present on every social media platform. From Instagram to Twitter, YouTube, Snapchat, TikTok, and even Pinterest, businesses have started creating their presence on all these platforms.


This omnipresence helps brands ensure that their content reaches a wider audience and is visible in multiple places. This increases brand awareness, encourages more customer engagement, and helps increase conversion rates.


9. Short Form Video Content


It’s no surprise that video content has become one of the most popular forms of digital marketing.


But what’s different today is the type of videos being created. Users no longer want to watch long videos and instead wish to consume content in short bursts.


In the TikTok era, brands don't buy attention, they earn it with creativity
In the TikTok era, brands don't buy attention, they earn it with creativity

This is why TikTok rose to fame and became the most popular app in 2019 and 2020.

TikTok’s popularity moved businesses towards creating short, eye-catching videos for social media marketing. These videos range from product/service demonstrations to funny skits and even customer testimonials.


However, what happened afterwards is even more interesting.

After the meteoric rise of TikTok, Facebook and Instagram introduced “Reels,” and YouTube launched “Shorts.”


Why?


Simply because short videos are effective; they are great for grabbing the attention of viewers, quickly conveying a message, and engaging customers in an interactive way.

So, short video content is a hot digital marketing trend, which is here to stay!


10. LinkedIn


This might come as a surprise, but LinkedIn is now one of the most important platforms for marketing teams.


It is no longer a site for job hunting, business-to-business collaborations, or data collection. In fact, it has become a hub for individuals and businesses to share digital content in the form of short posts, blog posts, images, and videos.


Entrepreneurs, solopreneurs, and business profiles can use the platform to post relevant content and reach out to their target audience, build relationships with potential customers, and generate leads.


The power of LinkedIn marketing is not in selling, but in building relationships that sell
The power of LinkedIn marketing is not in selling, but in building relationships that sell

Plus, you can direct all of your followers to your website and get free organic traffic.


So, if you have not yet started using LinkedIn for digital marketing purposes, now is the time to do it.


It’s definitely going to be one of the top trends in advertising in the near future.


11. Voice Search


With voice search becoming increasingly popular, digital marketers need to factor this in while creating their marketing strategies.


Voice search is, essentially, the process of using voice commands to search for something on the internet.


For example, if you wanted to know about a local restaurant, you would say something like, “Find me a good restaurant near me,” and the voice assistant would display the best results based on your query.


This has now become one of the most popular ways to search, and businesses must create strategies that include voice search optimization.


This means optimizing your content, website, and other marketing materials for voice search. This will help you appear higher in the results when someone uses voice search to look for something that your business offers.


12. Inclusive Marketing


Inclusive marketing is the art of speaking many languages in one message
Inclusive marketing is the art of speaking many languages in one message

Finally, there is the concept of inclusive marketing, which is becoming increasingly important for businesses.


Inclusive marketing refers to creating content and campaigns that are sensitive to people of all backgrounds and cultures, regardless of gender, physical ability, sexual orientation, age, or race.


This is important because it allows businesses to create content that resonates with a wider audience and reach out to customers who may have felt excluded in the past.


Furthermore, it helps create an environment where everyone can feel included and accepted, which can be beneficial for businesses in the long run.


So, these are some of the most promising 2023 trends in digital advertising that businesses should look out for.


Remember, these trends will not be the same for all businesses. You should take the time to analyze your own business and create strategies that are tailored to its needs and goals.


Interested in implementing any of these trends into your marketing strategy? Feel free to book a no-commitment consultation with V5 Digital below.



This article was written by Lauren Petrullo for DigitalMarketer and adapted for the V5 Digital Audience.




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Updated: Apr 24

As the V5 Digital Team gear up to attend the Salesforce World Tour Essentials Johannesburg 2024 let's take a look back at last year's exciting event.


The D in V5 Digital could easily stand for Detail considering how much attention is paid to it. In their continuous pursuit of enhancing customer success, the V5 Digital Team travelled thousands of kilometres over recent weeks. Their objective? To gain valuable insights from their partners and clients that are sure to drive future innovation and spur business growth.


Armin Wieland and Jürgen Teichert preparing to drive innovation and revolutionize customer relationships at Salesforce World Tour.
Armin Wieland and Jürgen Teichert preparing to revolutionize customer relationships at Salesforce World Tour

First, founder Armin Wieland and Customer Success Officer, Jürgen Teichert raced to the Kyalami International Conference Centre in Johannesburg to attend the premier event: Salesforce World Tour Essentials. As a Salesforce Partner, V5 Digital enjoyed hearing more about what the World’s number 1 CRM has in store for the African business landscape.


The event was hosted at the Kyalami racetrack, which seems odd until you learn that Formula 1 is a Salesforce customer.


Of particular interest were the updates on the company's ambitious 2021 targets for Africa. The progress towards generating $5.1 billion in new business revenue and creating 31,800 jobs by 2026 was both impressive and promising.


Salesforce has recently rolled out its Cloud AI and Einstein GPT offerings which are already making a trillion decisions every week. The initial demos were both mesmerizing and revealing, showing how the integration of AI with CRM capabilities has dramatically changed the dynamics of business communication and customer relationship management.

The world's first generative AI for CRM is here!


These tools not only streamline processes but also provide deep insights that could revolutionize how companies approach their strategies. This bold and forward-thinking technology really showcased why Salesforce remains a world leader in this domain and V5 Digital can’t wait to incorporate these innovations into our own solutions.


Learn what African Trailblazers had to say about Salesforce World Tour Johannesburg


Also going the extra mile, literally, to make sure that she understood the needs of V5 Digital’s Namibian clients was our Customer Success Strategist, Freda Smit, who travelled from Cape Town to Windhoek to conduct an extensive round of client meetings.


Team V5 Digital + Team PostFin = Marketing Magic
Team V5 Digital + Team PostFin = Marketing Magic

Freda's visit was focused on gaining firsthand insight into their challenges, aspirations, and goals. Her open and engaging dialogues with these digital trendsetters offered a valuable understanding of their current pain points and future business objectives.


Fueling digital innovation with Vivo Energy
Fueling digital innovation with Vivo Energy

Freda immersed herself in a diverse set of industries, which included participating in the NHP AGM, having in-depth discussions about the digital acceleration of PostFin, comprehending the specific needs of Vivo Energy, and appreciating the serene allure of Kalahari Game Lodge to better amplify their digital visibility and refine their marketing strategies.


Freda left Kalahari Game Lodge with a deeper understanding of what makes it so special
Freda left Kalahari Game Lodge with a deeper understanding of what makes it so special

These insightful sessions enable V5 Digital to tailor their digital solutions to better align with each client's specific requirements and goals and create a truly personalized experience for each one.


A healthy partnership: V5 Digital x NHP
A healthy partnership: V5 Digital x NHP

Through this relentless pursuit of detail and a deep commitment to understanding client needs, V5 Digital underscores its mission to provide world-class, personalized digital solutions.


The team's travels to Johannesburg and Windhoek demonstrate that the D in V5 Digital is about Detail, Dedication, and Delivering unparalleled digital solutions across Africa and beyond.


Interested in a Digital Marketing Team that's willing to go the distance to help you succeed? Schedule a no-obligation consultation with V5 Digital below:



Register for World Tour Essentials Johannesburg before 6 June 2024: Here




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Social Media Strategy

You've set your sights on establishing an amazing social media presence. Yet, regardless of the breathtaking views from your game lodge or how skillfully you decorate your cakes, your posts seldom convert and usually only get a like from your Mom.


While vanity metrics are fine it’s actionable insights that truly chart your path to success in the digital world and for those you need to start at the very beginning…


A very good place to start


Before even touching tactics or nurturing networks you need to create a Social Media Strategy. If you fail to plan you plan to fail so ask yourself some questions.


What are your goals?

  • Traffic - Get eyes on your website

  • Brand Awareness - More people know about your products and services

  • Conversions - Customers respond to your Call to Action

  • Links for SEO - Get search engines to find you

  • Building a Community - Build a loyal fanbase

  • Media / Endorsements - Get on the radar of investors or sponsors

Choose a few goals vital to your business needs and make those your focus. If you’re looking for more traffic share more links, if building a community is more important engage with your audience in the comments.


Do you want more brand awareness? Start by identifying your business goals!
Do you want more brand awareness? Start by identifying your business goals!

Who is your target audience?

  • Current customers

  • Potential customers

  • Influencers / Brand ambassadors

  • New Markets

  • A particular demographic

Knowing who you plan to reach is very important. Do you think your almond milk boba tea will get more customers from trendy Windhoek teens or over sixty rugby fans who farm near Mariental?


Speaking to the wrong audience wastes your time and resources
Speaking to the wrong audience wastes your time and resources

Which channels should you use?

  • Facebook

  • Instagram

  • TikTok

  • Twitter

  • Blogs

  • Youtube

  • Twitch

  • Pinterest

Choose a few big and more niche channels to reach your target market. Remember that a TikTok audience has different preferences to Twitch viewers. Do some research and use best practices for each platform.


Depending on your goals you might consider joining a forum that specializes in your business industry or creating a blog that focuses on providing information and tips relevant to your products or services. Just remember to engage organically and don’t spam adverts or your reputation will suffer.


Choose Wisely, Engage Widely: Pick the Perfect Platform for Your Brand
Choose Wisely, Engage Widely: Pick the Perfect Platform for Your Brand

How will you engage your audience?

  • Visuals - Photographs, Infographics, Designs

  • Posts - Articles, Blog posts, Tweets, Facebook Posts

  • Interactive - Quizzes, Contests, Polls

  • Stories - Personal stories, Customer Reviews, Influencers

  • Long and short-form videos - TikTok, Instagram Reels, Youtube, Twitch

Using your goals and research you should now decide what kind of content you’ll create. A regular posting schedule of high-quality, engaging content is vital. It not only keeps your current followers interested but also attracts new ones. Remember, quality is more important than quantity. It's better to have one well-thought-out post than five sloppy ones.


True engagement is when your audience becomes your ally, collaboratively shaping your journey and amplifying your narrative
True engagement is when your audience becomes your ally, collaboratively shaping your journey and amplifying your narrative

Metrics


Once you’ve answered all of the above you can now make:

  1. A list of tactics

  2. Ordered by importance

  3. Organised into a roadmap

Your roadmap should have goals based on metrics. It's important not to finalize those metrics before launching your campaigns and conducting preliminary tests. This is because determining the return on investment (ROI) and the pace of social media growth can be quite challenging.


You'll need to experiment a bit. Before achieving a few successful outcomes, it's risky to set hard targets like getting 200 000 followers on Twitter within six months. Such goals can be overly ambitious and potentially unattainable, especially if you're new to this and unfamiliar with your growth rate.


Each click, share, and like is the voice of a digital audience. Metrics are there to ensure we listen
Each click, share, and like is the voice of a digital audience. Metrics are there to ensure we listen

What if I need help?


If this still seems a little daunting or you're just too busy with all the other aspects of your business, the experts at V5 Digital would be happy to assist you in planning a data-informed social media strategy designed to maximize your online presence, engage your audience and ultimately drive business growth.


With a team of dedicated professionals who are up-to-date with the latest trends and best practices in the digital landscape, V5 Digital can help identify the most suitable platforms, fine-tune your brand messaging, develop high-quality content tailored to your audience, and even manage your social media accounts. They'll use proven data analytics methods to measure your progress, identify areas for improvement, and make strategic adjustments to keep you on track towards your business goals.


V5 Digital a Salesforce Partner

Remember, building a social media presence is a journey, not a destination. It requires consistency, creativity, and the ability to adapt to a constantly changing digital environment. But with the right strategy and support, you'll be able to leverage the power of social media to take your business to new heights.


Unlock the potential of your lodge's breathtaking views or your bakery's exquisite cakes. Harness the power of social media and watch your business thrive like never before by booking a no-obligation consultation by pressing the button below.





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