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Updated: Oct 9

“Without a strategy, content is just stuff, and the world has enough stuff.” —Arjun Basu
“Without a strategy, content is just stuff, and the world has enough stuff.” —Arjun Basu

The world moves fast, the digital world even faster. Having a well-crafted digital marketing strategy isn’t just important—it’s essential. With so many channels and touchpoints available, businesses must adapt quickly to stay competitive. Yet, many organisations face significant roadblocks that hinder their digital efforts, risking their growth and relevance. The key to overcoming these challenges lies in crafting a clear, focused strategy that makes digital a priority. This isn’t just about adopting new tools; it’s about creating a cultural shift within your organisation.


Overcoming Resistance to Change

One of the biggest challenges in digital marketing transformation is resistance to change. Organisations that cling to the mindset of “if it’s not broken, don’t fix it” often struggle to keep up with the fast-moving digital landscape. This reluctance can lead to stagnation in innovation and missed opportunities, ultimately putting the brand and business at risk of falling behind more agile competitors. It's the classic case of the fast-moving mammal versus the slumbering Brontosaurus. To stay ahead, it’s crucial to develop a strategy that emphasises the importance of staying current and adapting to change. Getting senior leadership on board and fostering a culture that embraces constant change.


The Importance of Effective Data Management

Effective data management is another cornerstone of a successful digital marketing strategy. Data is the fuel that powers digital marketing, providing insights that help you understand customer behaviour, optimise campaigns, and make smarter decisions. But without centralised, accurate data, even the best strategies can fail. Investing in strong data management systems ensures that everyone in the organisation has access to the insights they need to drive decisions. Data should not be seen as mythical reports or stats on a chart but as a tool to understand the opportunities and pain points our customers face.


Change is constant—make digital transformation your advantage.
Change is constant so make digital transformation your advantage.

Addressing Budget Constraints

Budget constraints are another common challenge in digital marketing transformation. Many organisations under-budget when it comes to leveraging digital. Instead, they continue to assign massive budgets to unmeasurable traditional channels. A well-assigned budget increases the likelihood of a strong return on investment (ROI) from digital marketing initiatives. It factors in an integrated approach to engaging with customers and leverages an optimal channel mix to be results-driven.


Bridging the Digital Skills Gap

A lack of digital skills within organisations can also be a major roadblock. Even with the best strategy and cutting-edge technology, without the right talent to execute it, your efforts will fall flat. Investing in ongoing training and development for your team is crucial to keep up with the ever-changing digital landscape. Along with this, selecting and partnering with reputable digital partners is key. Where you may not have the internal expertise, make the best of fostering a good partnership with digital experts. Bridging the digital skills gap is about empowering your people with the tools and knowledge they need to succeed.


Stay ahead by making digital strategy a priority.
Stay ahead by making digital strategy a priority.

Evolving with Market Changes

As market conditions change and new technologies emerge, your strategies must evolve to remain effective. Regularly revisiting and refining your digital marketing approach ensures your business stays resilient and ready to thrive in an ever-changing environment. The ability to adapt quickly is what separates successful brands from those that get left behind. In the end, a comprehensive, well-executed digital marketing strategy is the key to overcoming these challenges and driving sustained growth in the digital age.


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Crafting Success and Brewing Innovation
Crafting Success and Brewing Innovation

As V5 Digital continues to grow, we are thrilled to welcome Brad Wilson as our new Customer Success & Innovation Manager. With a storied background in digital marketing and digital transformation across various industries, Brad brings a wealth of experience and innovative thinking to our dynamic team.


Brad, a digital alchemist who blends practical innovation with futuristic foresight began his career in digital marketing, honing his skills in digital strategy. Holding a degree in marketing and a post-graduate diploma in Digital Marketing, along with various micro certifications in product management and design thinking, Brad has applied his expertise to help large corporates in Namibia navigate the rapidly evolving digital landscape and stay ahead of industry trends.


Say Hello to Brad Wilson, Bringing a Fresh Perspective to V5 Digital.
Say Hello to Brad Wilson, Bringing a Fresh Perspective to V5 Digital.

Outside of his professional life, Brad is an amateur home brewer, testing his coffee skills on imported speciality beans. He remains deeply involved in a global Web3 community, ensuring he can leverage this knowledge for African businesses when the right time surfaces. His multifaceted interests and entrepreneurial spirit are set to bring a fresh perspective to V5 Digital, further enhancing our ability to lead in digital innovation.


“I’m excited to have joined such a skilled and admired team. I look forward to the challenge of elevating the team and contributing exponential value to our clients,” said the purple-haired disruptor at his first V5 Digital Team meeting.


Brad and the V5 Digital team bonding at Salesforce World Tour Essentials Johannesburg, ready to embrace the future of digital innovation together!
Brad and the V5 Digital Team at Salesforce World Tour Johannesburg, are ready to embrace the future of digital innovation together!

We are confident that Brad’s unique blend of expertise and enthusiasm will drive us to new heights. Welcome to the team and welcome to a new era of innovation at V5 Digital.


If you want to have a chat with Brad or the rest of the V5 Digital Team, feel free to reach out below.



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Key Takeaways and Future Innovations from V5 Digital at Salesforce World Tour.
Harnessing the power of Salesforce! Team V5 Digital is ready to transform the digital landscape!

This year, 3000 attendees packed the Kyalami Convention Centre in Johannesburg, including six proud members of Team V5 Digital.


As trusted members of the partner ecosystem, we were excited to explore Salesforce's latest innovations and gain insights into the company's plans for the African continent and how they could benefit our digital marketing agency and the clients we serve. 


The event showcased Salesforce's cutting-edge solutions, highlighting why CRM + AI + Data + Trust is such a powerful formula in 2024. 


V5 Digital's the name, driving success is our aim!


Insights from Salesforce World Tour Johannesburg


Our team got some great ideas and inspiration at the event. Here are some of the highlights:


Which session or keynote did you enjoy the most, and why?


Armin: "I enjoyed all the sessions, but the highlights for me were, in no particular order:


The opening keynote provided an insightful overview of the four waves of the AI revolution. It highlighted that we are currently in Wave 2 and are already transitioning into Wave 3. The Weelee case study was particularly impressive, showcasing the power of hyper-personalization."


"In the session "The Imperative of Data Cloud for Every Company," Victoria Botella and Charles Nzimande discussed the challenges of connecting enterprise data and emphasized why data-driven companies outperform their peers."


Connecting all your data is not easy
Connecting all your data is not easy
But Data Cloud could be the solution
But Data Cloud could be the solution

"Lastly, the "Power of Marketing Cloud Intelligence" session explained that in today’s dynamic marketing landscape, success hinges on the ability to harness data-driven insights in real time.


Marketing Cloud Intelligence offers a transformative solution by seamlessly unifying all your marketing data and presenting AI-powered actionable insights in a single, intuitive dashboard."


Brad: "A standout for me was one of the opening keynotes, the Weelee.co.za case study. Russel Steyn and Adeline Cruywagen guided us through the transformation achieved by integrating Data, CRM, and AI.


They covered both the internal journey from a Salesforce user perspective and the client journey, emphasizing the seamless interactions facilitated by valuable information at every touchpoint."


Jürgen: "The main keywords for the conference were "AI and Data." Throughout the entire event, the importance of these two concepts was stressed. They demonstrated how AI and Data work together to save time, provide actionable insights, and improve overall customer satisfaction and business ROI.


My favourite keynote was Exah’s "AI Everywhere Today," which provided an excellent example of how AI is applied to both micro and macro problems, utilizing data and AI to build robust solutions."


Were there any speakers or presentations that particularly stood out to you?


Zoe: “Yes, the Women in Tech Panel comes to mind. It was eye-opening to see the challenges faced by women in the technology sector, especially in South Africa and by extension Namibia. The statistics shared highlighted the need for greater diversity and inclusion in these workspaces. As a woman in tech, it was inspiring to see this issue being recognized and valued.”


What new insights or trends did you discover at the event, and how will you apply them to our current projects or strategies?


Jessica: "The event emphasized the power of automation and AI. Salesforce is focused on using AI to handle everyday tasks, freeing up time for more important work. As a creative, having so many of my routine duties managed by AI would mean more time to come up with awesome designs for our clients."


How will the knowledge and skills gained from this event benefit our current and future clients?


Jessica: "I realized how much digital maturity Namibia could achieve with the right tools and information. Many businesses could greatly benefit from programs like Salesforce. By utilizing these programs and partnering with V5 Digital, we can help drive tech growth and innovation in Namibia. It’s an exciting prospect connecting our local businesses to the exciting world of AI and Customer Success."


Did you make any valuable connections or network with industry leaders at the event?


Armin: "It was great to finally meet Linda Saunders, Head of Solution Engineering for Africa, as well as Ileana Diaz, Strategic Account Director - Digital, and Robin Fisher, Head of EMEA Growth Markets for Salesforce. I also had the pleasure of meeting Ursula Fear, Senior Talent Program Manager.


It was wonderful to see José Pereira Rodrigues, Alliances & Channels Regional Director for Africa at Salesforce, and Russel Steyn, Principal Solution Engineer at Salesforce. We also met some fantastic people from the Salesforce partner team, most notably Tiaan le Roux from Exah and Bradley Greenwood from SmartenUp."


Were there any technologies or tools introduced that you believe could be beneficial for us to adopt?


Damian: “The Slack app immediately stood out to me and prompted me to attend the breakout session. One notable feature is how it allows higher-ups to extract summaries of employees' interactions with clients, providing better context before reaching out. 

This would greatly benefit the V5 Digital team by enhancing our communication efficiency and ensuring we are always well-informed when engaging with clients.”


What was your biggest personal takeaway from the event?


Jessica: "I learned that AI isn't new; it's been around for a while. Just because something is trending doesn't make it an emerging concept. We need to build trust around using AI, as we've been unknowingly utilizing it for years.


I also realized how many barriers women face in the tech field, whether due to financial hurdles or other challenges. Creating a more inclusive workspace can eliminate bottlenecks and bring in fresh, essential ideas."


How has attending this tour inspired you in your role at V5 Digital?


Jessica: "I realized I can be more than just a graphic designer. Growth isn’t linear, and there are many topics and fields that interest me. Being multifaceted could be a significant asset to V5 Digital."


What was the overall experience like for you?


Jessica: “This trip was truly eye-opening, underscoring the potential for advancement in Namibia's tech space. It made me extremely proud of V5 Digital for being innovative and ahead of the curve with Salesforce and related products. I hope that more Namibian companies can come to understand how much easier and more efficient their work can become with these advanced solutions.”

The Team all geared up and ready to delve into the latest Salesforce innovations!
The Team all geared up and ready to delve into the latest Salesforce innovations!

Armin: "I have had the opportunity to attend multiple Salesforce events in San Francisco, Cape Town, and Johannesburg. Each event is electrifying. The way they tell a story about their incredible values is simply customer magic."


Are there any memorable moments or anecdotes you’d like to share?


Jessica: “A standout moment not related to the speakers or tech was seeing our global team come together and bond, especially with new member Brad joining us. It felt like we'd known each other for years, without any stress or awkwardness. Building these bonds enhanced our trust and respect for each other even more.”


The best way to bond? Over a team lunch!
The best way to bond? Over a team breakfast!

Armin: "Being a huge Motorsport fan, visiting the legendary Kyalami is a dream come true. Amazing memorabilia and photos of the glorious Formula 1 days can be seen in between the various breakaway rooms. Boardrooms and conference rooms bear the names of past greats like Jacky Ickx, Jacky Stewart, Niki Lauda, Jody Scheckter, Alain Prost, Nigel Mansell and Sarel van der Merwe."


With F1 and Salesforce as global partners, the Kyalami Convention Centre was the perfect venue to host the event.
You can't visit the Kyalami Convention Centre without geeking out over its rich motorsport history!

Wrapping Up


Attending the Salesforce World Tour Essentials Johannesburg was an invaluable experience for the V5 Digital Team. We left with a wealth of knowledge, new connections, and innovative ideas that we are eager to implement.


V5 Digital is a proud Salesforce Partner. If you want to learn more about how Salesforce can benefit your business, please reach out to a team member below:



The team heading back to Windhoek, Walvis Bay, and Cape Town, respectively.
The team heading back to Windhoek, Walvis Bay, and Cape Town, respectively.

Thank you, Joburg. 🏎️

Thank you, Trailblazers. 🤠

Thank you, Salesforce! 💙



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