Updated: Jun 21

In the rapidly-evolving world of digital marketing, it’s essential that you and your business are up to speed with the latest digital marketing trends if you’re going to succeed.

With this in mind, we’ve looked around the digital marketing landscape to see which trends you can easily – and cost-effectively – take advantage of simply using your business email signature to ensure audience engagement and brand success in 2022.

1. Optimize for mobile to maximize engagement

With more than half of website traffic coming from mobile devices, as Pamela Bump of Hubspot highlights in The Marketing Trends of 2022, it’s essential that your website offers a fast, fully mobile-optimized user experience.

But it’s not just your website that needs to be optimized for mobile in 2022. With up to 81% of business email opened on mobile devices it’s essential that your branded email signature displays correctly on mobile. You can’t take this for granted so make sure you choose email signature software that automatically ensures your signature is mobile optimized and displays correctly every time on every device. What’s more, a clear clickable link in your mobile optimized email signature is a great way to drive traffic to your mobile-optimized website! Need help optimizing your email signature for mobile? Read our blog on how to make your email signature mobile-friendly.

2. Showcase your brand’s social responsibility

The modern consumer cares about social responsibility – it’s that simple. In their 2022 Global Marketing Trends, Deloitte highlights the need for ‘Authentically Inclusive Marketing’ with their survey showing that ‘57% of consumers are more loyal to brands that commit to addressing social inequalities in their actions’. These actions range from hiring and retention policies to using diverse suppliers and reflecting audience diversity across marketing messaging.

Email signatures offer a great opportunity to showcase your brand’s social responsibility and DEI (Diversity, Equity and Inclusion) commitments, whether through email signature marketing banners, an icon promoting a specific company initiative so that recipients can click through for more details, or statements in your email signature disclaimer outlining your company’s environmental and DEI policies. The sheer number of emails sent ensures that email signatures are a highly effective way of communicating your brand’s social responsibility commitments.

3. Drive viewers to your short-form video

Within Hubspot’s Marketing Trends of 2022, their survey shows that short-form content is the second most effective trend marketers are currently leveraging and, in 2022, 89% of global marketers are planning to continue investing in it or increase their investment. Why? Because engaging short-form video gets to the point, it’s quicker to create and caters to the shorter attention span.

Want to promote your new videos to a wide audience cost-effectively? The interactive call-to-action ‘Watch our 1-minute video‘ is easy to incorporate into your business signature or email banner to get recipients clicking through to view your latest video content.

4. Keep remote workers engaged and on-brand

As Mateuz Makosiewicz at Ahrefs observes in 8 Digital Marketing Trends That Will Continue in 2022 ‘remote work is here to stay’ as, two years into the pandemic, it appears that the transition to home offices has been mostly successful. The post features a Stanford survey showing that working from home has increased productivity by 13% as well as the benefits of increased employee loyalty, better mental health and obviously less time and cost commuting.

How do email signatures fit into the Work From Home trend? Centrally-controlled, consistent company email signatures can help your remote workforce present a unified brand to the world whilst keeping your marketing cost-effective and your service levels high. Most importantly, they give you an effective internal marketing tool to keep all your remote employees engaged with your brand. It’s a key reason to have great email signatures in 2022 and you can find out how to really make them work in our dedicated blogpost ‘7 ways your email signatures can meet the challenges of remote working’.

5. Secure attendees for high quality virtual events

The current climate means that companies will continue to host virtual events – but a key 2022 marketing trend is that quality will have to improve. Webinars and virtual conferences need to offer attendees more than a narrated slideshow, so the emphasis is on professional production values. Your email signature might not be able to improve your creativity but, if you’re going to invest in improved design and production, they’re a great wide-reaching way to promote your upcoming virtual event with a clear ‘Book your place’ call to action.

6. Automate to increase efficiency and insights

Artificial intelligence (AI) is a hot topic for global marketers eager to automate how they engage audiences, efficiently answer customer enquiries and solve problems. Hubspot’s Marketing Trends of 2022 identifies key areas spanning everything from predictive marketing and lead scoring to chatbots and content creation.

How do email signatures fit into automation? By integrating seamlessly with your marketing automation and CRM systems, such as Salesforce. That way any recipient click-through from email signature and banner campaigns automatically feeds into your marketing automation to deliver extra customer insights and help further qualify leads. You can also use the information gathered by marketing automation tools to determine the banners applied to business emails (including those sent direct from your CRM system), ensuring that the target audience receives marketing messaging that best meets their interest and helps drive conversion.

7. Streamline social media channel selection

It’s tempting to keep adding new on-trend platforms to your social marketing mix but companies are increasingly realizing that by keeping their brands’ social media presence to 3-5 platforms they can effectively reach different audiences without overstretching their marketing management resources.

Prioritize the social platforms that achieve the best engagement amongst your target audience and cost-effectively repurpose content between them where possible. For a professional audience, LinkedIn continues to be a rising star in 2022 with rapidly growing users, engagement and new features.

The great thing about keeping your social media channels to between 3 and 5 is that this number of clickable icons can comfortably fit on your email signature, encouraging recipient engagement with your latest branded social content with every email your employees send.

8. Personalize customer experience with segmentation & targeting rules

Personalization is more important than ever in 2022 with 80% of consumers saying they are more likely to do business with a company that offers them a personalized experience than one that doesn’t!

So whilst you might think that email signatures are only personalized for the sender, the addition of an interactive marketing banner means that the recipient can directly engage with a marketing message that’s relevant to them. How can you make sure this approaches personalization? By choosing email signature software with advanced segmentation, targeting and scheduling rules so that the right recipient or recipient group receives the right email banner marketing message at the right time – and even based on their previous banner interaction – to maximize engagement.

Check out our email signature banners page to learn more about targeting, scheduling and automating email signature banner campaigns that will further personalise your business email and improve your customer experience.

9. Promote content that converts – blogs & case studies

Within a company’s content strategy an engaging blog can really generate ROI. A regularly updated blog with relevant consumer content helps your SEO, drives customer engagement and builds your brand – and it’s as effective in 2022 as it’s ever been. An email banner, or even just a call-to-action (CTA) in your signature, is an incredibly effective way to promote and drive traffic to your latest or most relevant blog post.

Case studies also continue to be a key content requirement for 2022, driving leads and creating brand credibility by showing in detail how customers benefit from your product or service, as well as showcasing the calibre of your client base. Easily promote them in your email signature banners, especially when featuring a key result or glowing testimonial quote. Make it easy for recipients to click through to see how your product or service delivered results.

The ‘Blog Booster’ and ‘The Client Case Study’ are just two of our 33 Great Email Signature Banner Examples to help you get the most from your email signature in 2022.

10. Take control of your key communication channel

As Forbes Council Member Krista Neher observes in Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them, a simple 2022 digital marketing trend is for marketers to become more focused and aim to do fewer things better, in other words ‘less is more’. With so many digital marketing channels available it’s easy for marketers to spread their efforts and budgets too thin. As she points out, it’s ‘the foundations that still matter’ and marketers need to avoid the danger of being distracted by shiny new digital marketing tools.

So when it comes to focusing your efforts, it’s important to remember that email is still your business’s number 1, 1-to-1 communication channel (and you have complete control over it) so it’s worth exploring all the branding, promotional and analytical opportunities that email signatures, banner campaigns and reporting can offer.

Final thoughts…

2022 digital marketing trends offer plenty for you to take advantage of, whilst remembering to get the marketing fundamentals right. Your everyday business email might not seem to be the trendiest channel, but by adding professional email signatures and banner campaigns you can transform your everyday email to deliver exceptional engagement results and help your brand stay on top of digital marketing trends in 2022. To find out more about how email signatures can help build your brand in 2022, contact us today.

Sources / Credit to: Shanique Brophy | Marketing Executive at Rocketseed

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Updated: Jun 21

The jingling of bells and the impeccably adorable decorations at most of the corners of Namibia and around the Globe indicates the onset of the festive season.

I mean, who doesn’t love this time of year?

The V5 Digital Team wishes you a merry Christmas and a prosperous 2021
The V5 Digital Team wishes you a Merry Christmas and peace, joy and prosperity throughout 2022

With just a few more weeks to go until Christmas, the hearts of the people are filled with excitement and joy. The preparations for the festival are already in full swing.

Decorating Christmas trees with ornaments, welcoming guests, baking cakes and cookies, singing carols, and exchanging gifts make Christmas the most awaited holiday of the year.

The V5 Digital Team would like to wish you and your family a happy Christmas. If you are traveling for the holidays, ensure that you are safe.

May your 2022 be filled with peace, joy and prosperity.

Herewith the V5 Digital Team's most loved Christmas songs - which is your favourite? Let us know in the comments below or comment on our Social Media channels.

Melanie Thornton - Wonderful Dream

Michael Bublé' - It's Beginning to Look a Lot Like Christmas

Bon Jovi - I Wish Everyday Could Be Like Christmas

Robbie Williams | Time For Change

Do they Know it's Christmas ~ Band Aid 1984

CeeLo Green feat. Rod Stewart - Merry Christmas, Baby

Chris Rea - Driving Home For Christmas

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Updated: Jun 21

The pandemic disrupted what a "normal" workspace looks like. People aren't going to work anymore. They're living at it. Working from home is the new normal. Things won't be going back to how they were any time soon. And with more employees are working from home, more people are weighing their options and considering if they actually enjoy their work or not.

Just look at what happening in America. In September this year over 4 million Americans quit their jobs. And these numbers have been steady throughout the year. While this trend hasn't hit Southern Africa yet, we're most likely going to see similar trends in the near future.

Having people locked in their homes most of the time has left little room to separate work and personal life. It’s a change that's been very hard to navigate for a lot of people. And professionals with children have been hit even harder. This new level of pressure has led a lot of people reevaluating what they really want to do.

And, to top it off, more and more international companies are looking for talent in Southern Africa. Creating more work international opportunities for employees, without needing to leave the country.

In order to retain your talents and key performing employees, your business needs to adapt quickly to this new normal. Employee retention strategies need to be implemented to stop employee turnover in its tracks.

So here are 5 strategies you can start implementing in order to hold onto your top performers (and even gain some new ones).

1. Enrich Your Company Culture

Having a rich and diverse company culture can't be overlooked. It will determine whether your employees feel valued, welcome, and appreciated—or not. The more valued and appreciated your employees feel the less they'll want to leave. And the better they'll perform.

So what's bad company culture? Things like workplace unhappiness and unhealthiness (gossip or business politics) as well as poor company values all fall under poor company culture. These things will eventually eat away at your employees' morale, making them more likely to start looking for new, better opportunities. If you notice these red flags you need to start taking measures to fix them right away.

Some implementations you can make to enrich your company culture are:

  • Increase workplace diversity by creating initiatives for more ethnicities, genders and viewpoints in your workforce.

  • Create development opportunities for growth, better resources or mentorships.

Another strategy to assess company culture is to have regular in-house surveys to determine employee satisfaction levels, morale, values, etc. Once you've completed the surveys start implementing changes suited to the needs of your employees. Then wait a few months and repeat the process.

Developing an incredible work culture takes time, effort and work. It doesn't happen after one or two changes but after months or years of dedication. But it's vital for the long-term retention of your employees.

Because alone these issues might not seem as important compared to other aspects of the business. But if they go unchecked, they can have catastrophic results.

2. Help Employees Find Purpose

The amount of personal fulfillment we feel in our careers directly affects how well we perform and how engaged in the business we are. The more fulfilled an employee feels the less likely they are to start looking at different options. The less fulfilled they are, the faster they'll leave you.

One way you can help your employees find purpose is using a purpose archetype to find out what drives as individuals. There are 3 main archetypes (free spirit, achiever and caregiver) and each one gets fulfillment from different achievements.

By understanding which category different employees fit into you'll be able to have a better sense of their ideal communication methods, motivators, and roles. Finding out your employee archetypes can be as simple as asking a series of questions that match them with a particular archetype.

Once you know their archetype you can match them with their ideal role or start relocating better fitting responsibilities. This will result in better performance, higher morale and overall improved spirits in the workplace. This personal approach also shows your employees that they're valued which works unbelievable wonders for productivity.

3. Develop Your Managers Soft Skills

Having a bad manager almost always results in employees running for the hills (and the ones that stay won't give nearly as much effort). Having a great manager, however, develops future leaders and high-achievers in the company. Managers directly influence the performance of employees, but they need the right tools in order to get them there.

Having soft skills is one of those tools. Soft skills are skills that aren't job specific or technical in nature. These are more personality focused and socially involving, regardless of the industry. Some key soft skills include: Empathy, Adaptability, Creativity and Attention to Detail.

Managers can improve their soft skills through training methods like direct or online mentorship, live workshops, role-plays and peer learning. If your business or company doesn't have in-house training for soft skills, you can incorporate an external training program and select a model that aligns with your companies' values and your managers' skillset.

Another strategy to strengthen a managers' ability to create successful employees is 1:1 communication. This lets the employee engage in open communication and ask questions or get solutions about challenges they're facing.

Opening lines of communication between employees and managers is critical to strengthening relationships. The process can be stressful for new managers so you can use some of the following tips to make it easier:

  • Have a scheduled time, place and date for each meeting.

  • Create talking points for each meeting to have better structure.

  • Start with some open ended questions to get the conversation flowing.

  • Focus on building stronger personal connections instead of work-related progress reports.

Finally, you could also look into implementing work management software so managers can delegate tasks easier, have a better eye on what the team and track projects without micromanaging.

4. Create A Clear Plan for Growth

In 2021, lack of opportunity for growth was one of the top reasons employees left their jobs—no one likes hitting a ceiling. Creating more growth opportunities encourages employees to set and reach new milestones. And this allows your employees to envision a future in your company.

Many companies still struggle to create and communicate growth opportunities to employees. But something you can do is implement a job-leveling structure to meet specific competency requirements in each role in the corporate hierarchy. This way you can better communicate these requirements to all employees. Creating more clarity and a better idea of what needs to be done to reach the next level.

5. Adapt to The New Work-From-Home and Hybrid Team Models

Remote work isn't going anywhere. So companies can either adapt to the change, or watch their top employees leave for more flexible options. Businesses and companies that embrace the work-from-home model stand a better chance at retaining their current talent as well as attracting new talent.

Here's two things you can do to make adapting easier:

  • Prioritize flexibility in the workplace. You can do this by moving from hourly-based compensation to a production-based model. Here is where clarity is critical, otherwise you'll run into more frustration than anything. So define workloads and expectations as clearly as possible and give employees the freedom to set their own hours. If you've got good culture and good managers, they'll handle the work on their own just fine.

  • Connect with your employees virtually via chat groups or scheduled Zoom meetings. Technology has made connecting to others easier than ever, so why not use it in the workspace? And these don't all have to be for work. You can create a dedicated channel for non-work topics to give employees a better feeling of connection.

Employee Retention Is a Marathon Not a Sprint

If you want to stay ahead of the "great resignation" curve you need to think long-term. Small changes will help the immediate future but you need to work constantly and get plenty of feedback in order to create a working environment that's attractive to your employees.

If you can commit to prioritizing the needs of your employees now, you'll be better able to retain current employees. They'll also be happier and work better. And you'll have created improved internal measures which will make your company the place to be for new and upcoming talents.

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