Have you ever taken a good, long look at your till slip? No, of course not! Why would you do something so boring? Well, there's some new tech available set to revolutionize how you view that tiny slip of white paper!
V5 Digital, in collaboration with Techsys Digital, our long-time cohorts in creative campaigns, now offers SmartSlip™. This innovative tool is designed to digitize that mundane piece of paper in a way that enhances customer engagement, verifies purchases in real time, and rolls out rewards seamlessly.
Why You'll Love SmartSlip™
Boost those sales: Who doesn’t love seeing those numbers going up?
Verify purchases: No more "Trust me, I bought this." Let technology prove it!
Reward on WhatsApp: Delight your customers where they chat the most!
Rewards could include, coupons, airtime, discounts, or promotional messages |
How Does It Work?
The way SmartSlip™ works is as easy as 1, 2, 3…
Purchase a product: Customers buy their favourite items.
Snap and WhatsApp: Customers join the campaign on WhatsApp and upload their till slip photo.
Reward in Real-time: SmartSlip™ technology validates whether the purchase was made and, if so, can send out an instant reward.
If you believe this is solely about running competitions, think again. With features ranging from on-pack codes to comprehensive dashboards, product surveys, and loyalty rewards, SmartSlip™ offers a multifaceted toolkit for marketers.
Its optical character recognition (OCR) technology, once a user opts in, learns more about shoppers by analyzing till slip data, revealing shopping location, items, and spending. This aids in improved campaign targeting and sending users promotions that are relevant to their needs.
Brands can run a promotional campaign via multiple different retailers across the country, verify that the correct purchase was made, and use the dashboard to learn in real-time which products sold well in which store as they watch the entries roll in.
Brands like Megabuild, Heineken, and Spar have already adopted the SmartSlip™ technology with significant success. With thousands of entries in short campaign durations, it's proven to be quite the crowd-pleaser.
V5 Digital recently assisted Heineken in leveraging the SmartSlip™ technology for their UEFA Champions League promotion. Through an intuitive chatbot integration, participants were prompted to simply snap a photo of their till slips, which had to include a purchase of Heineken products from participating stores.
Once uploaded via WhatsApp, the chatbot verified the submission against the competition criteria and automatically entered the participant into a drawing for a chance to win 1 of 10 Home Entertainment Systems.
The campaign was a resounding success, featuring not just an easier entry process but also an interactive and highly engaging experience for Heineken consumers. To further incentivize participation, the chatbot even sent out broadcast messages throughout the promotional period. This modernized approach not only eliminated the need for physical entry slips but also allowed for efficient data collection and disqualification of duplicate entries.
But Why Should YOU Consider It?
Scale: Use Whatsapp to verify purchases and reward your customers across thousands of stores.
Innovation: No more bulky in-store entry boxes or customers fumbling around.
Insights: Get to know and serve your customers better.
Instant Gratification: Because we all love that quick reward.
Efficiency: No extra staff training, costly store setups, or prize delivery hassles.
So, the next time you look at a till slip, remember, that it’s not just paper, it’s potential! Dive into this amazing opportunity to turn those passive receipts into an exciting engagement channel, and keep that cash register ringing!
Ready to launch an exciting campaign? Reach out to the V5 Digital Team by clicking the button below and join the movement of forward-thinking brands that prioritize innovative customer experiences.
