Running a business can be tough, especially when it comes to marketing. So it’s always great to find something easy and impactful to use to increase business leads.
Google Business Profile marketing, formally known as Google My Business, is a modern-day necessity! Potential customers use it to find and compare products and services and those not using it are often ignored.
So we’ve established that GBP is essential to your business but what exactly is it?
What Is A Google Business Profile?
At its core, a Google Business Profile is a search engine that helps customers locate businesses based on their keywords and search location. It’s often the first interaction potential customers have with a company.
Adding photos, hours of operation, and contact information means users can get a great deal of information at a glance. Selecting a business category helps Google to better index your website and claiming a free listing on Google Maps brings clients right to your door.
We’re all aware that more visible brands bring in more leads. A Google Business Profile can effortlessly increase your visibility and help connect your products and services to those desperately trying to find them.
A GBP helps you manage your online presence and keeps you in control of how your business is perceived across the web. It attracts new eyes to your website and employs local SEO maps to show potential customers where they can find you.
Helps Customers Locate Your Physical Address
Every day countless people hop on the internet, look for a product or service, find it, check the operating hours, and then use Google Maps to go to the location they need.
A Google Business Profile reassures potential customers that you’re a legitimate business, shows them what you offer, and gets them to your physical address.
Helps Customers Review Your Business
Nothing builds trust faster than a good review. It’s a fantastic way to build credibility in your industry and amongst your community. It even improves interactions with stakeholders and the government if they can see, firsthand, the positive impact you have in your area of expertise.
Google Business Profile makes leaving reviews about your business a hassle-free experience. These reviews are not only invaluable for attracting new customers but also give you great feedback about what you’re doing well and where you could improve.
Helps You Understand Your Target Audience
A GBP account can help you understand your target audience and use this information in marketing campaigns and keyword research. This can be handled in-house or outsourced to a company that specializes in GBP optimization.
Business owners can see metrics such as engagement on posts, photos, and profiles and what content is not generating enough traffic. This identifies weaknesses and improves the quality and effectiveness of the content you put out.
It’s also the perfect way to discover what keywords people are searching for and use this information to entice and connect with potential customers. This information can also be used across content channels to improve media campaigns and increase traffic to your website.
A Google business profile is ideal for getting to know your audience on a deeper level. It’s very easy to discover variables such as location, gender, and, age, as well as conversion-related information. Seeing how many people used a certain link to visit your website and how many went on to purchase a product becomes an effortless process.
Tips to Improve GBP Optimization
Use relevant keywords that attract attention and traffic. Use the right tools to discover the right keywords to help potential customers find you.
Always use a localized phone number so Google can verify that you’re a real business with a geographical location. This helps Google’s algorithm connect your business with customers in your area.
Write an accurate business description. Be sure to pick the correct category that your business falls under or your audience won’t be able to find you. Make your description compelling with a strong call to action and don’t forget to mention special holiday operating hours.
Add high-quality photos and videos of your products, services, and location. This can help distinguish your business from your competitors and create a perception of value in the minds of your target audience.
Regularly update information such as your website address and phone number. If Google discovers broken links they could penalize you by dropping you in their rankings. This will also harm your reputation.
If this still seems a little confusing, you don’t have time, or you would prefer an expert to handle this for you, feel free to get in touch with V5 Digital where we can help you set up the perfect profile that is sure to succeed.