Five (and a half) ways to improve your business operations with WhatsApp Enterprise Chatbots

Fact: 2 billion people use Whatsapp.

Fact: 1.4 billion people interact with chatbots.

Fact: Tapping into the WhatsApp chatbot market could irrefutably benefit your business, your employees, and your customers.

Whatsapp can be so much more than getting memes from your grandma or reminding your spouse to pick up salt & vinegar chips on the way home. An effectively utilized Whatsapp Enterprise account can have an instantaneous effect on your business growth.

Can your business afford not to use WhatsApp marketing?

Right now, all around the world, those working in retail, finance, insurance, and FMCG (fast-moving consumer goods) are making more money and saving more time with the use of Whatsapp Chatbots. So why not you?

Chatbots are useful for running competitions and advertising seasonal promotions. They can ask a user for their email address and provide after-hours support. They can even generate leads and higher revenue if used correctly.

If you're not sure what a chatbot is, click here for more information.

However, if you've heard of these clever pieces of code that use artificial intelligence to talk to people in a natural language, then let's get down to business and see how they can help you build a better relationship with your target audience.

Now is the time to include WhatsApp into your marketing strategy!

1. You save time

You don’t have time to answer every little question posed by your clients. Your customers don’t have time to sit on hold or wait for emails all day.

This is where Whatsapp Chatbots really shine. They can field simple, repetitive questions instantly, leaving you and your team free to focus on what you do best.

2. You make life easier for employees

If a Chatbot handles all the simple requests, your employees have more time to deal with the complex issues that pop up from time to time.

Employees need a good night’s sleep, but Chatbots are available 24/7. Why waste your creative, passionate teams' time by having them tell hundreds of people where you're located or what time you open?

This also means you can scale your business without having to hire more full-time employees.

3. Customers want to text

Analysts have proven that people prefer texting to calling. If you want to scare most millennials away from your website, make them pick up the phone.

Having to answer questions on the spot makes many people nervous, the hearing impaired are anxious that they'll miss crucial details, and introverts want to avoid unnecessary social interaction like the plague.

Give the people what they prefer, a quick interaction on Whatsapp, which they know and trust, with a Chatbot that will never be rude, impatient, or hard to understand.

Give your customers what they want!

4. Your replies are always super fast

Humans have become impatient, we want same-day delivery, every episode of a series all at once, and we need answers to our questions instantly.

Chatbots literally think and talk at the speed of light. You can be anywhere in the world, in any timezone, and a Chatbot will zip into the cloud to find out what you need to know.

With the help of Whatsapp chatbots, you'll never inconvenience your international customers again.

5. Engaging interactions help with customer retention

Chatbots were inspired by the human brain, but clever developers cut away all the stressors that human interaction brings to the table.

If you are talking to another person you could lose concentration, become frustrated by their lack of understanding, or even start feeling fatigued by the whole process. All it takes is one bad interaction with a grumpy employee for that client to give up and never come back.

Similarly, a customer could be lost on your website and need help to find what they are looking for. Chatbots can be that real-time support that simulates traditional in-store shopping experiences in a digital format.

Intelligent chatbots can provide a great user experience and have been proven to increase user satisfaction.

Customers stick around if they can communicate the way they want

5.5 You make interactions personal

Well done for sticking around for the bonus point because it’s actually the most important one.

The truth is that most people spend hours on Whatsapp already, so moving the customer experience to their preferred messaging platform makes it personal.

A message from a clever Chatbot can feel like an interaction with a colleague or friend making customers feel more at ease and helping them have a more pleasant experience.

V5 Digital builds chatbots for many big brands. We can do the same for you!

The idea of using Chatbots for your business can be a little intimidating but analysts have predicted that people will soon be talking with them more than they talk with their spouses.

This might be the perfect time to allow an expert such as V5 Digital to introduce you to this, soon-to-be, ubiquitous business feature.

Here at V5 Digital, we offer Whatsapp Chatbot solutions that can be customized to your business and brand needs. Curious about this game-changing technology?

Book a consultation with a real team member here:

Have a conversation with our virtual team member here:

How Instagram's Reels Algorithm Works

Instagram explains how the algorithm for its Reels recommendation system works.

Instagram explains how it ranks the content people see when browsing through Reels. This insight may help you with creating more successful clips.

Instagram is pushing Reels as its next flagship feature. Adam Mosseri, head of Instagram, has gone on record saying he wants wants to go big on video in an effort to compete directly with TikTok.

As Instagram continues to invest in Reels it’s keeping users informed about how this section of the app works.

In an Instagram post, the company reveals how it chooses which Reels are recommended to each individual user.

If Instagram is part of your marketing strategy, learning how the app recommends Reels to users is knowledge that can assist you in the future.

Here are the key takeaways.

How Instagram Recommends Reels to Users

The goal of Instagram's Reels algorithm is to surface content users will not only enjoy watching, they’ll likely engage with it as well.

In order to determine which Reels to show users, Instagram’s algorithm considers how likely an individual is to:

• Watch a Reel the whole way through

• Like it

• Say it was entertaining or funny

• Go to the audio page and make their own Reel

That last point might sound confusing if you’re not familiar with either Reels or TikTok. It refers to the ability to take an audio track from someone’s video and create your own content with it.

Unless the creator has the feature disabled, each Reel has a page where viewers can grab the audio and make a new video with the same track.

Creating a Reel with a highly shareable sound clip can get you far with the recommendation algorithm — but is it more important than likes and view count?

Related: How Instagram’s Algorithm Works & IG Content Best Practices

Most Important Reels Algorithm Signals

Instagram says user activity is the most important signal when it comes to recommending Reels.

The algorithm considers which Reels a user has engaged with in the past, and whether they’ve had any direct interaction with the content creator.

That means responding to comments, DMs, and tags can help get your content shown in peoples’ feeds more often.

After that, Instagram looks at information about the video itself and information about the content creator.

The most important signals for the Reels recommendation algorithm are (in order of importance):

• User activity: Including recent engagement with Reels and interactions with content creators.

• Information about the Reel: Such as its popularity, its audio track, and understanding of the video based on pixels and whole frames.

• Information about the creator: Including who they are and how other users have interacted with them.

Types of Content Instagram Won’t Recommend

There are several types of content Instagram won’t recommend regardless of how popular the creator is or how much engagement the video receives.

Instagram avoids recommending Reels for the following reasons:

• The video is low resolution and/or watermarked.

• The video contains political content.

• The video was made by political or government figures.

If you want to get anywhere with Instagram Reels, aim for producing high quality and original content. Watermarked videos recycled from other sites will not get surfaced in peoples’ feeds unless they follow the creator directly.

Lastly, keep the subject matter light and friendly for all audiences.

Article obtained from.

If you are looking to up your businesses social media game (or other Digital struggles) then feel free to contact V5 Digital!

V5 Digital announces Nespresso Essenza winner!

V5 Digital's Customer Success Officer Zoe Konings with the Nespresso Essenza Winner Christopher Freygang

One thing about a Nespresso coffee machine is that they are very reliable and your mornings will always start off great with a delectable cup of coffee.

The Nespresso Campaign started off with a readers survey in order for the V5 Digital Team to get to know you a little better.

We loved your input to help us be more relevant with a chance to win a Nespresso Essenza.

And the winner is...

V5 Digital is customer centric and thus created the digital survey in order for us to get to you, our audience, better. The survey consisted of personal questions, in order for V5 Digital to understand who our clients are and what is enjoyed in your free time.

We would just like to say a massive Thank you to those who've have participated in the Nespresso Campaign and for taking the time to complete our survey.

V5 Digital's Founder Armin Wieland with the Nespresso Essenza Winner Christopher Freygang

In order to encourage our audience to take part in the readers survey, we had a Nespresso giveaway, where you could stand a chance to win a Nepresso Essenza.

I mean don't we all appreciate a good cup of coffee and Christopher will definitely be spicing up his home office with a brand new Nespresso Essenza.