Five (and a half) ways to improve your business operations with WhatsApp Enterprise Chatbots
Updated: Sep 9, 2022
Fact: 2 billion people use Whatsapp.
Fact: 1.4 billion people interact with chatbots.
Fact: Tapping into the WhatsApp chatbot market could irrefutably benefit your business, your employees, and your customers.
Whatsapp can be so much more than getting memes from your grandma or reminding your spouse to pick up salt & vinegar chips on the way home. An effectively utilized Whatsapp Enterprise account can have an instantaneous effect on your business growth.
Right now, all around the world, those working in retail, finance, insurance, and FMCG (fast-moving consumer goods) are making more money and saving more time with the use of Whatsapp Chatbots. So why not you?
Chatbots are useful for running competitions and advertising seasonal promotions. They can ask a user for their email address and provide after-hours support. They can even generate leads and higher revenue if used correctly.
If you're not sure what a chatbot is, click here for more information.
However, if you've heard of these clever pieces of code that use artificial intelligence to talk to people in a natural language, then let's get down to business and see how they can help you build a better relationship with your target audience.
1. You save time
You don’t have time to answer every little question posed by your clients. Your customers don’t have time to sit on hold or wait for emails all day.
This is where Whatsapp Chatbots really shine. They can field simple, repetitive questions instantly, leaving you and your team free to focus on what you do best.
2. You make life easier for employees
If a Chatbot handles all the simple requests, your employees have more time to deal with the complex issues that pop up from time to time.
Employees need a good night’s sleep, but Chatbots are available 24/7. Why waste your creative, passionate teams' time by having them tell hundreds of people where you're located or what time you open?
This also means you can scale your business without having to hire more full-time employees.
3. Customers want to text
Analysts have proven that people prefer texting to calling. If you want to scare most millennials away from your website, make them pick up the phone.
Having to answer questions on the spot makes many people nervous, the hearing impaired are anxious that they'll miss crucial details, and introverts want to avoid unnecessary social interaction like the plague.
Give the people what they prefer, a quick interaction on Whatsapp, which they know and trust, with a Chatbot that will never be rude, impatient, or hard to understand.
4. Your replies are always super fast
Humans have become impatient, we want same-day delivery, every episode of a series all at once, and we need answers to our questions instantly.
Chatbots literally think and talk at the speed of light. You can be anywhere in the world, in any timezone, and a Chatbot will zip into the cloud to find out what you need to know.
With the help of Whatsapp chatbots, you'll never inconvenience your international customers again.
5. Engaging interactions help with customer retention
Chatbots were inspired by the human brain, but clever developers cut away all the stressors that human interaction brings to the table.
If you are talking to another person you could lose concentration, become frustrated by their lack of understanding, or even start feeling fatigued by the whole process. All it takes is one bad interaction with a grumpy employee for that client to give up and never come back.