Updated: Nov 5, 2021
Here's the short and sweet: Everybody, everywhere, uses WhatsApp.
It doesn't matter if you live in Alaska or Brazil, New Zealand or Namibia. Everybody, everywhere, uses WhatsApp (more than one-fourth of the global population actually).
So, the question is, if everyone is already using WhatsApp, shouldn't your business be using it as well? Here's another short and sweet: Yes, yes it should.
Now, having a business or enterprise WhatsApp account is one thing, but making it a blessing for your business, instead of a nuisance, is another.
If you are in retail, in financial services, medical insurance or in the business of FMCG (fast moving consumer goods), you absolutely should consider making use of WhatsApp Chatbots.
Besides improving customer retention and messaging interactions, Chatbots are the ultimate solution for retailers and FMCG brands when it comes to running competitions, promotions, or seasonal offerings. With Chatbots your customers don't have to write their names on till slips and drop them into a box. And you won't have to go for the dated SMS route, either.
Now, if you want a full, detailed rundown of WhatsApp Chatbots you can click right here.
But, if you're like us, and want to skip the starters and jump straight into the juicy lamb chop main-course, here are 5 (and a half) ways you can improve your business operations with WhatsApp Enterprise Chatbots.
1. You'll save time
Because they interact with users in an instantl, WhatsApp Chatbots are basically like really focused, hardworking, extremely caffeinated employees. They keep your customers up to date, satisfied and engaged. Creating a better CX (customer experience) leaving more time for you to do what you love. Win, win, win.
2. You'll give customers what they want - Texting
People really, REALLY, prefer texting. When given the choice, most people (more than half of all people, actually) prefer texting to calling.
Why? Because you need to answer, or ask, questions on the spot with little option to reply later. Using a Chatbot immediately fixes this. Because your customers can reply whenever they want, and still get instant replies. It also beats the hell out of listening to the line ring with no answer...or being put on hold.
3. Your replies are always fast
We've mentioned this a few times, but it can't be overstated enough: WhatsApp Chatbots reply fast. Like, almost instantly, fast. This makes them perfect for businesses that deal with international clients (But also any other clients—everyone loves fast replies). And because WhatsApp is a globally known and trustworthy platform, your customers won't feel squeamish or skeptical using it. It also means that every client enjoys the same experience, no matter where they're from.
4. Your interactions are fun and engaging
When you're physically replying to messages, you also deal with a lot of external variables like stress, fatigue, losing concentration, etc. All of these variables can affect the quality of interactions your clients receive. Using a bot eliminates the variables. It guarantees that each interaction is exactly how you want it. They're engaging every time, making improving client retention a lot easier. And this also means the client experience as a whole is improved. (Because it usually only takes one bad experience for you to lose a customer.)
5. You take the load off your employees
This point ties in with the previous ones, and probably doesn't need to be mentioned. But here goes (in case you still aren't convinced). By using an automated Chatbot, you remove the need for your employees to physically respond to messages. It saves time and it removes an aspect of stress from their daily responsibilities. This improves how they work because they can focus on more important tasks. (Not that replying to customers isn't important, but why use a whole human to do it when you've got Chatbots?)
5.5 You make interactions personal
The bonus half-point is probably the most important one. Most people spend a few hours a day on WhatsApp, so moving the customer experience to their preferred messaging platform makes it personal. (And so much more enjoyable.) Because it feels like engaging with a friend or colleague (especially when your bot has a little more personality). Adding a personal touch like this might just be what your customers are waiting for.
Of course, a lot of people won't be convinced that using a Chatbot is a good idea for their business. But, if you're someone who wants to explore the benefits and improved customer experience a Chatbot provides, V5 Digital offers Chatbot solutions that can be customized to your business, brand, service and industry.
You can watch our full V5 Africa Webinar with messaging expert Matze Mehner here. In the Webinar, Matze goes into detail about the power of messaging apps for businesses and enterprises and the enormous potential WhatsApp offers.
Can't wait to have a Chatbot do all your WhatsApping for you?
Contact V5 Digital here to get started!
And if you want to have a conversation with our own Chatbot, click here (just try not to make it awkward).