Programmatic Display Ads
All our programmatic campaigns are served cross-device. Our priority is making sure your ads are seen, so we run a test on campaigns before scaling them to ensure that the content and context in which your ads are served ensure brand safety.
Programmatic advertising consolidates your digital advertising efforts
in one platform making transactions more efficient and effective.
Having to use separate platforms like Google Ads or Facebook Ad Manager to advertise has becoming increasingly difficult.
Algorithms make the ad buying, and optimization process more efficient removing any mundane activities. Programmatic ads help buyers and sellers make data-driven decisions. It removes any guesswork from the ad buying process.
Category Targeting
Serve your display banners on sites/apps that fall within specific, relevant categories, such as News, Business, Finance, Entertainment, Beauty & Fashion, Health, Sports, Technology, etc.
Behavioural Targeting:
Employ Google behavioural data, as well as 3rd party data sources to target your display banners to various user interest segments, such as News Junkies, Avid Investors, Movie Lovers, Value Shoppers, Fashionistas, Soccer Fans, Technophiles, etc.
Contextual Targeting:
We upload a list of keywords that are relevant to your business/products/services in order to run your display banners on pages that contain these contextually relevant keywords.
Website Retargeting:
We use pixels to gather all of the users who have visited your site in the past, and therefore expressed a heavy interest in your products/services. We would then bid on these users within the open exchange and serve display banners to them.
YouTube Retargeting:
If we’re granted access to your YouTube account, we can create lists of users who have viewed videos on your YouTube channel. Then we would bid on these users within the open exchange and serve display banners to them.
