Namibia’s second largest bank by assets set out to conduct a survey to glean valuable insights about their consumers, but wanted to ensure that participants would enjoy the experience.
Leading Namibian Digital Marketing Agency V5 Digital came up with the innovative concept of using a Facebook Messenger Bot to craft a survey that is packed with a variety of fun ways for participants to chat and engage with the Bot. The experience feels personal and relevant, made enjoyable through the use of entertaining copy and friendly emojis.
While the survey is predominantly multiple choice, it keeps participants engrossed by encouraging them to respond in multiple ways, including voice-noting, snapping a photo from their phone, and recording a short selfie video. This is valuable for Client as it enables in-the-moment research, made possible by the Messenger Bot being a channel of immediate feedback.
The Smart Survey utilizes the capabilities of contributors’ phones, using GPS to speed up the process of submitting your location, for instance.
Graphs pop up to show participants how their responses feature relative to the overall results. Progress charts depict how far the participant is through the survey, motivating them to complete.
Another feature in use is the use of jump and send logic as well as answer piping – ensuring survey participants are not bothered with questions that are not applicable to them.
Survey contributors stand to win one of five N$1000 prizes.
To earn additional competition entries, participants can simply connect with their Facebook profile, helping grow the Client’s social media community and keeping consumers up-to-date with the latest news from the bank.
As one of the leading Digital Marketing Agencies in Windhoek, Namibia, V5 Digital can help you find the right innovative solution for your business needs.
Connect to Facebook Messenger and experience the fun and engaging Bot.
