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  • Writer's pictureFreda Smit

The V5 Digital Guide on How to Create a Stellar Social Media Strategy


Social Media Strategy

You've set your sights on establishing an amazing social media presence. Yet, regardless of the breathtaking views from your game lodge or how skillfully you decorate your cakes, your posts seldom convert and usually only get a like from your Mom.


While vanity metrics are fine it’s actionable insights that truly chart your path to success in the digital world and for those you need to start at the very beginning…


A very good place to start


Before even touching tactics or nurturing networks you need to create a Social Media Strategy. If you fail to plan you plan to fail so ask yourself some questions.


What are your goals?

  • Traffic - Get eyes on your website

  • Brand Awareness - More people know about your products and services

  • Conversions - Customers respond to your Call to Action

  • Links for SEO - Get search engines to find you

  • Building a Community - Build a loyal fanbase

  • Media / Endorsements - Get on the radar of investors or sponsors

Choose a few goals vital to your business needs and make those your focus. If you’re looking for more traffic share more links, if building a community is more important engage with your audience in the comments.


Do you want more brand awareness? Start by identifying your business goals!
Do you want more brand awareness? Start by identifying your business goals!

Who is your target audience?

  • Current customers

  • Potential customers

  • Influencers / Brand ambassadors

  • New Markets

  • A particular demographic

Knowing who you plan to reach is very important. Do you think your almond milk boba tea will get more customers from trendy Windhoek teens or over sixty rugby fans who farm near Mariental?


Speaking to the wrong audience wastes your time and resources
Speaking to the wrong audience wastes your time and resources

Which channels should you use?

  • Facebook

  • Instagram

  • TikTok

  • Twitter

  • Blogs

  • Youtube

  • Twitch

  • Pinterest

Choose a few big and more niche channels to reach your target market. Remember that a TikTok audience has different preferences to Twitch viewers. Do some research and use best practices for each platform.


Depending on your goals you might consider joining a forum that specializes in your business industry or creating a blog that focuses on providing information and tips relevant to your products or services. Just remember to engage organically and don’t spam adverts or your reputation will suffer.


Choose Wisely, Engage Widely: Pick the Perfect Platform for Your Brand
Choose Wisely, Engage Widely: Pick the Perfect Platform for Your Brand

How will you engage your audience?

  • Visuals - Photographs, Infographics, Designs

  • Posts - Articles, Blog posts, Tweets, Facebook Posts

  • Interactive - Quizzes, Contests, Polls

  • Stories - Personal stories, Customer Reviews, Influencers

  • Long and short-form videos - TikTok, Instagram Reels, Youtube, Twitch

Using your goals and research you should now decide what kind of content you’ll create. A regular posting schedule of high-quality, engaging content is vital. It not only keeps your current followers interested but also attracts new ones. Remember, quality is more important than quantity. It's better to have one well-thought-out post than five sloppy ones.


True engagement is when your audience becomes your ally, collaboratively shaping your journey and amplifying your narrative
True engagement is when your audience becomes your ally, collaboratively shaping your journey and amplifying your narrative

Metrics


Once you’ve answered all of the above you can now make:

  1. A list of tactics

  2. Ordered by importance

  3. Organised into a roadmap

Your roadmap should have goals based on metrics. It's important not to finalize those metrics before launching your campaigns and conducting preliminary tests. This is because determining the return on investment (ROI) and the pace of social media growth can be quite challenging.


You'll need to experiment a bit. Before achieving a few successful outcomes, it's risky to set hard targets like getting 200 000 followers on Twitter within six months. Such goals can be overly ambitious and potentially unattainable, especially if you're new to this and unfamiliar with your growth rate.


Each click, share, and like is the voice of a digital audience. Metrics are there to ensure we listen
Each click, share, and like is the voice of a digital audience. Metrics are there to ensure we listen

What if I need help?


If this still seems a little daunting or you're just too busy with all the other aspects of your business, the experts at V5 Digital would be happy to assist you in planning a data-informed social media strategy designed to maximize your online presence, engage your audience and ultimately drive business growth.


With a team of dedicated professionals who are up-to-date with the latest trends and best practices in the digital landscape, V5 Digital can help identify the most suitable platforms, fine-tune your brand messaging, develop high-quality content tailored to your audience, and even manage your social media accounts. They'll use proven data analytics methods to measure your progress, identify areas for improvement, and make strategic adjustments to keep you on track towards your business goals.


V5 Digital a Salesforce Partner

Remember, building a social media presence is a journey, not a destination. It requires consistency, creativity, and the ability to adapt to a constantly changing digital environment. But with the right strategy and support, you'll be able to leverage the power of social media to take your business to new heights.


Unlock the potential of your lodge's breathtaking views or your bakery's exquisite cakes. Harness the power of social media and watch your business thrive like never before by booking a no-obligation consultation by pressing the button below.





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