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  • Writer's pictureFreda Smit

Digital Marketing Trends for 2023: It’s about to get interesting…

Many businesses are already mapping out their digital marketing plans for 2023 and beyond

As technology rapidly advances, digital marketing trends are constantly changing. To stay ahead of the curve, it’s important to pay close attention to these trends so you can adapt your strategy accordingly. In this blog, we’ll be looking at what you can expect in the world of digital marketing in 2023.

Did you enjoy that intro? Did it sound like any other blog intro? What if I told you that a clever AI chatbot wrote that in a matter of seconds after being given a simple prompt? AI has properly arrived, and 2023 will be the year everything changes! So what can we expect?

1. AI Content Creation

Graphic designers and copywriters are keeping a close eye on whether new programs like ChatGPT, Midjourney, and Stable Diffusion will help them generate ideas and create content more quickly and efficiently or replace them entirely. While the latter is unlikely there’s no denying that these powerful tools will transform how we create content in the coming year.

What can you do now? Algorithms already determine the social media posts you engage with, the search results you see, and even the ads displayed to you and in 2023 it might even create the content you like. It will be imperative to understand how the algorithms are impacting your results and optimize your content strategy to take advantage of this.

2. The Metaverse

The metaverse is one of the most talked-about trends in digital marketing. The metaverse is a broad term that describes a variety of immersive virtual experiences taking place online, usually with others. Starbucks, Nike and countless big brands have announced metaverse experiences. While there is a lot of excitement for the metaverse, most businesses don’t have practical use cases (or return on investment) just yet.

What can you do now? Start experimenting with the metaverse and immerse yourself personally. Look for emerging opportunities for your business to participate in and keep a close eye on others in your industry. The metaverse is still experimental for most businesses, so don’t worry about going all in yet.

3. Customer Experience

Most algorithms and AI in digital marketing optimize for the same thing—creating a better user experience, as this is what matters most. For example, search engine optimization (SEO) updates this year focused on providing the most helpful content to users. Beat the algorithms and delight your customers by focusing more on their experiences.

What can you do now? Help future-proof your digital marketing by focusing on the customer and optimizing their experience. All algorithms are based on improving the user experience—so this helps protect you from future algorithm updates.

Are you using TikTok for business? You should!

4. Short Videos

TikTok and Instagram Reels are taking over social media feeds—and consumer attention. There is no question that this format will only continue to grow. For businesses to stay relevant they need to appear in the channels and formats where their customers are. The good news is that short video formats are making their way into social media management tools and schedulers, so it will become easier for businesses to plan and post next year.

What can you do now? If you haven’t been active in these formats personally, now is the time. Start watching Reels and TikToks to gain an understanding of the format, content and appeal. Next, start posting and experimenting with short video content for your business. Test and learn your way to success in these powerful platforms that are earning so much time and attention.

5. Simple, Clear Messages

With short-form video taking over and attention spans constantly dropping, businesses have a bigger challenge than ever. Businesses must be able to communicate in short, quick soundbites to earn attention on mobile devices.

What can you do now? Spend more time crafting shorter, simpler messages. Take your marketing and brand priorities and sound-bite them into short sentences or quick ideas. Challenge yourself to copy popular short video formats and shorten your messages.

“A trusted referral is the holy grail of advertising.” - Mark Zuckerberg

6. Influencers