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  • Writer's pictureDiandre Myburgh

Congratulations to our 17 Birthday Campaign winners

Updated: May 26, 2020

Phew! V5 Digital has turned 1, and we are taking the digital world by storm. We have made use of every opportunity to showcase what we’re all about, including our engaging birthday competition. First things first, before we explain how the competition was conducted, we’d like to congratulate our birthday competition winners:

Congratulations to the following winners:

Amazon Echo Dot Speaker - Kristine Haidula

Do Digital Social Media Course - Shekutaamba Nepembe

V5 Digital AF Cap - Andre Le Roux

V5 Digital AF Cap - Lezander Davids

V5 Digital AF Cap - Christella Horn

V5 Digital AF Cap - Masumi Govindan

V5 Digital AF Cap - Paul Nakashololo

V5 Digital AF Cap - Kredula Amadhila

V5 Digital AF Cap - Elizabeth Ndiyanapo Iipinge

V5 Digital AF Cap - Damian Sheende

V5 Digital AF Cap - Josaphat Ekondo n Aipinge

V5 Digital AF Cap - Orasia Penehafo Shimuningeni

V5 Digital AF Hoodie - Jackie Kaela

V5 Digital AF Hoodie - Frieda Ipinge

V5 Digital AF Hoodie - Lossert Shatumbu

V5 Digital AF Hoodie - Gerhard Kuutondonkwa

V5 Digital AF Hoodie - Silke Kuhn

What did you have to do in order to win?

Well, we ran an omni-channel competition, and we were more than impressed by the number of people who participated in the competition – especially because we are still a young company.

You’re probably wondering why we decided to do an omni-channel, and the reason for this is simple: V5 Digital is not only here to be the best in the digital world, but to also teach you to be the best digital version you can be.

V5 Digital Birthday Facebook Bot
V5 Digital Birthday Facebook Bot

We ran our campaign across four social media platforms (Facebook using our AI-powered survey bot) as well as via personalized email marketing, and through our Rocketseed dynamic email signatures. By making use of these various channels, participants were provided with a completely seamless and integrated experience from their first touch-point to the last.

How did marketing automation play a role in making our birthday campaign a success?

SharpSpring, a marketing automation tool, enabled us to automate and facilitate follow up emails and responses with each and every individual who participated in our competition (whom had slightly different consumer journeys, depending on whether they were an existing member of our CRM database). SharpSpring made it possible for us to personalize each email by using dynamic content (the content changes were based on user signals that include in-session behavior, user data, and user-characteristics) – this is a great tool for any company to make use of. By gathering this data marketers can pinpoint their target market as well as re-target these clients on a more personal and effective manner.

If you would like to know more feel free to contact us.

If you weren’t one of the lucky winners this time, keep an eye out for our Christmas Competition. After all, 'tis the season to be giving.

Yours Digitally

V5 Digital

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