5 Email Signature Solutions for Terrifying Business Challenges
Updated: Jun 21, 2022
Every business faces in-house challenges; regardless of the industry sector. That’s right... even yours.
From the gruesome amount of admin work your IT team has to endure, to staff tampering with their signatures (trying to dress them up as their own), to HR keeping staff informed and engaged with the brand. These everyday challenges all add up, and spending time trying to solve them means they each put a small dent in your marketing efforts.
What's a quick solution to tackle these problems?
Behold the supernatural power of email signature software. From IT, sales and marketing to human resources and customer service; the right email signature software can efficiently tackle all these problems so you don't have to.
Let’s dig in with some helpful solutions from our Partners at Rocketseed.
1. Transform IT frights into automated delights
IT teams are only human. Updating and managing employee signatures can be a nightmare task for a company, regardless of the size. There is so much that could go wrong. And the time spent creating and managing signatures can be daunting.
Manual updates are a recipe for disaster. Errors can easily happen and signatures might not be 100% aligned with your brand - we are only human after all. Did we mention that it's also time consuming?
For company-wide brand consistency, you need complete central control. You need an email signature manager that easily manages all email signatures from one central point—whether on-site or in the cloud.
AD sync allows you to update all employee contact details, sender information and group structures automatically and with ease.
That's one less monster for your IT team to figure out, 4 more to go.
2. Missing a Marketing trick? Here's a treat...
Marketing efforts are expensive. And still, despite all the hard work and money you put into it, your marketing message might not be seen by the right person at the right time or get the engagement and results you want.
With a 99% open rate and the average employee sending 1,000 emails a month – your everyday email is a must-have marketing channel for any business.
Impactful and interactive email signature marketing banners (either at the top or bottom of your email signatures) see an average click-through rate of 9%, but can reach above 20%.
Stay ahead of the game by scheduling banner campaigns in advance with your desired start and end dates (especially when running seasonal promotions). To get the most out of your email marketing campaigns, be sure to segment and target your campaigns so the right message always reaches the right recipient—all the time.
Whether you want to build brand awareness, promote products and/or services, drive sales or want people to read your latest blog or case study, your marketing campaign possibilities are endless. Need some inspiration? See 33 great email marketing banner examples.
But avoid boring/overused marketing messages. They won't help the click-through rate.
3. Improve HR & Internal Communication for spellbinding results
Staff are (also) only human. Keeping them happy, motivated and engaged can be a dreadful undertaking. But, happy and motivated employees are your best brand ambassadors. So if they don’t believe in your brand, neither will your customers.
Implementing internal marketing and HR email banner campaigns will help you upskill, align and inspire your workforce.
Recruitment efforts such as promoting new vacancies and on-boarding new employees will be a breeze for HR with internal marketing banners. And any new company policies or new branded templates can easily be linked through to read or download from email banners.
Relay timely news announcements, events and training sessions to various departments or gain insight to employee thoughts through 1-click surveys.
Keep employees aligned, motivated and empowered with bewitchingly effective internal email banner communications!
4. Reanimate Customer Service for 5-star success
Valuable customer feedback can be overlooked (or difficult to get). Not knowing your customers and how they perceive your business can be an absolute killer! Don’t be left in the dark with uncertainty when it comes to customer satisfaction. Undesirable customer experiences can easily lead to devastating results for your business.
Optimize your customer service performance by running simple 1-click survey email banner campaigns. This gives customers the opportunity to rate the service they received from staff members, using a 1-to-5-star grading – in one simple click! No lengthy form completions are necessary so there's no major turn-offs for customers.
However, you do have the option to link your survey banner to a customized form, if you wish to gain more insight from the recipient. With real-time click alerts notifying line managers instantly of any reviews, immediate action can be taken for any unfavourable feedback (or give employee recognition where it’s due).
Optimize your customer service performance so you don’t scare prospects and existing customers away.
5. Sink your teeth into a conversation-driven sales journey
You’ve reached out to a new potential lead. With your eye on the clock, you wait in anticipation for a response. Are they too busy to get back to you? Or just not interested in what you’re offering? Perhaps they haven’t seen your email yet? There was a time when using read receipts was all the rage, but if you’re still using this outdated method you’re in for a surprise.
Automate and target your sales messages to ensure potential leads receive the most relevant message at any given time. A silent read alert is triggered every time a recipient engages with your email signature or banner, notifying you of their interest in your offering, so you can take charge immediately.
All the valuable data derived from prospect (and customer) interactions on your emails can be pulled into CRM platforms such as Salesforce, ensuring you have a complete picture of their interests and needs.
For a highly personalized experience (based on previous conversions with your prospects) override any banners assigned to you by using a specific banner’s unique subject line keyword in your subject line.
You’ll be ama