5 Email Signature Solutions for Terrifying Business Challenges
Updated: Jun 21, 2022
Every business faces in-house challenges; regardless of the industry sector. That’s right... even yours.
From the gruesome amount of admin work your IT team has to endure, to staff tampering with their signatures (trying to dress them up as their own), to HR keeping staff informed and engaged with the brand. These everyday challenges all add up, and spending time trying to solve them means they each put a small dent in your marketing efforts.
What's a quick solution to tackle these problems?
Behold the supernatural power of email signature software. From IT, sales and marketing to human resources and customer service; the right email signature software can efficiently tackle all these problems so you don't have to.
Let’s dig in with some helpful solutions from our Partners at Rocketseed.
1. Transform IT frights into automated delights
The Challenge:
IT teams are only human. Updating and managing employee signatures can be a nightmare task for a company, regardless of the size. There is so much that could go wrong. And the time spent creating and managing signatures can be daunting.
Manual updates are a recipe for disaster. Errors can easily happen and signatures might not be 100% aligned with your brand - we are only human after all. Did we mention that it's also time consuming?
The Solution:
For company-wide brand consistency, you need complete central control. You need an email signature manager that easily manages all email signatures from one central point—whether on-site or in the cloud.
AD sync allows you to update all employee contact details, sender information and group structures automatically and with ease.
That's one less monster for your IT team to figure out, 4 more to go.
2. Missing a Marketing trick? Here's a treat...
The Challenge:
Marketing efforts are expensive. And still, despite all the hard work and money you put into it, your marketing message might not be seen by the right person at the right time or get the engagement and results you want.
The Solution:
With a 99% open rate and the average employee sending 1,000 emails a month – your everyday email is a must-have marketing channel for any business.
Impactful and interactive email signature marketing banners (either at the top or bottom of your email signatures) see an average click-through rate of 9%, but can reach above 20%.
Stay ahead of the game by scheduling banner campaigns in advance with your desired start and end dates (especially when running seasonal promotions). To get the most out of your email marketing campaigns, be sure to segment and target your campaigns so the right message always reaches the right recipient—all the time.
Whether you want to build brand awareness, promote products and/or services, drive sales or want people to read your latest blog or case study, your marketing campaign possibilities are endless. Need some inspiration? See 33 great email marketing banner examples.
But avoid boring/overused marketing messages. They won't help the click-through rate.
